Print Advertisement

-


Looking at this print advertisement, the audience for it could potentially be parents who have a toddler(s) between the ages 1 and 3. The image is an advertisement for the company Lezita, who sells frozen meat products. We can tell that the advertisers are directing the product to parents, as the reference "Here comes the car!" is something a mother or father would say to their child when they want to feed them, (hence the fact that the "tunnel" is a child's mouth)It is possible that the advertisers looked to target parents who have sons as they reference a car in the advertisement and usually it is boys that like cars more than girls. This shows potential gender stereotyping within the advertisement. The phrase on the bottom left reads "Car shaped chicken nuggets for kids.", this could suggest that the advertisers directed the ad at parents regardless of the gender of their child. An image of the product is also provided in the bottom left corner of the advertisement to show audience what the product looks like.

Comments

  1. OuthJanuary 16, 2019 at 12:03 PM

    The ad is very strange to me it captures your attention with how much it stands out and apart from what you might expect to see online or on a billboard. You also can't quite see the product right away like in other ads where the product being advertised is clear and jumping at the viewer

    ReplyDelete

Post a Comment

Popular posts from this blog

Gender Advertisement

-
Image
Advertisement 1: In this poster, it is clear to see the stereotypical gender advertisement differences. Even though the ad looks almost exactly the same, as both the male and female are dressed in formal clothes, both are holding sandwiches in their hands and both posters have the same big slogan on the front, there are major differences. First of all, the sandwich the woman is holding the significantly smaller than what the male is holding in his hand. Below the big letters on the male poster, there are smaller letters stating that "It's the SMART thing to do", whereas on the woman's poster it says "It's a PRETTY quick thing to do". Both are trying to deliver the same message of preventing the public from littering but using different words to express their concern. Both the posters are targeted at both females and males but the female poster is possibly targeting the opposite gender, as she has her hair all done professionally, is wearing red lipst...
Read more

All About Me

-
Pt. 1 - Me  I'm Natasha and I share a birthday with Isaac Newton. I personally think I have the cutest, (and naughty-est) dogs ever, (I believe every dog owner thinks their dogs are the best). My mom sometimes says it feels like she has five kids, my brother, my dad, my two dogs and me. I am from South Africa but I was born and raised in Abu Dhabi, so I've basically been here my whole life. I love playing football, (aka soccer), and this year it's my second year playing football. I would consider myself a very adventurous person, I've gone down the longest zip line in the world which I consider a huge accomplishment since I was extremely nervous. I'm also obsessed with the ocean, I think its one of the most beautiful things on earth. I care a lot about animals and being from South Africa I see loads of wild animals every year and help my aunt who is a vet, treat some of the animals. I was a pescatarian for 3 years mostly just because I never liked meat that mu...
Read more

Wallace Vs. Hurston

-
David Foster Wallace's speech, This is Water , was a brilliant commencement speech he had written for the class of 2005 of Kenyon College. The speech ended up being his most famous piece, having addressed a reality that no one concentrates on. The speech focuses on the theory of self-centeredness. Wallace believes that there is a reality of self-centeredness so real, that no one ever considers it. He starts off his speech with a short story of how an old fish, swimming by two younger fish says, "Morning, boys, how's the water?". The water is an analogy for the self-centeredness, and the young fish, for the people. People are in a rush every single day of their lives, they do not realize that although they are the center of their own universe, they are not the center of anyone else's. Without saying it, Wallace wants readers and listeners to focus on living in the moment and being aware of the present and your surroundings. Another great author who focuses on li...
Read more